When thinking about social networking Seth Godin reminds us that what matters is real relationships. “Networking is always important when it’s real and it’s always a useless distraction when it’s fake.”
Don’t get seduced by “fake networking.” What you need to keep track of is the number of people you will go out of your way for and the number of people who will go out of their way for you.
The number of followers, fans, and friends you have means nothing. What social media allows you to do, however, is connect with people you otherwise wouldn’t have access to. Send me an email, let’s meet for lunch and let’s develop a relationship that’s real.