In the first part of this series I gave general tips on how to go about your real estate job search, then I followed it up with a post about obtaining informational interviews. In part III I’m going to walk you through one of the more creative methods I’m using to obtain that dream job. Before I get into the example, I want to share a few thoughts about finding that ideal job.
First, the mere fact that you’re searching for a job signals a huge opportunity. Unlike the vast majority, you’re not in a job you hate, and you have the ability to seek out a company you love in any niche imaginable. I also can’t stress the importance of surrounding yourself with passionate people. Passionate people not only inspire you, they give you ideas. They’re everywhere if you look, these are the type of people you need to collaborate with and the type of people who will make you better at what you do.
The next thing I want to talk about is going out and getting your dream job. It’s our cultural instinct to wait to get picked. In the job search you have to reject the impulse and realize that no one is going to pick you just because you went to a great school.
As Seth Godin says, “If you’re hoping that the HR people you sent your resume to are about to pick you, it’s going to be a long wait. Once you understand that there are problems just waiting to be solved, once you realize that you have all the tools and all the permission you need, then opportunities to contribute abound. Pick yourself!”
Now I’m going to share with you an email I’m preparing to send to a company that I would love to work for. They’re doing some incredible work, combining social and environmental responsibilities to remake downtowns. However, there are ways that I believe I could add value tot he company. Here’s what I’m planning to send (it’s still very rough):
Dear Mr. ______________,
My name is Joe Stampone, I’m currently finishing up my final semester at NYU Schack with a focus in sustainable real estate development. Over the course of my graduate career and through my internship experiences, I have solidified a desire to pursue a career in real estate, focusing specifically on urban renewal, an arena that will allow me to incorporate my passion for sustainability, economic development and entrepreneurship.
After reading about the work you’ve done in ___________ and now in ____________, as well as following your blog for the past few months, I’ve come up with a few suggestions which I think can help improve your business and the potential for inbound marketing leads…
1) A dedicated blog separate from your website and a more dynamic website: Right now you have a website and a blog combined together that serves as your primary online presence. You add a lot of great content, however it’s in a format that is difficult to digest. With the creation of an standalone blog and integration of your social media presence (Twitter and Facebook), you can begin focusing on generating leads through SEO and video blogging as well as creating a community-type platform for your current and future tenants.
Next, we would create a more professional looking website for the _____________. The website would be more stagnant focusing on the incredible culture and story of the firm as well as highlighting some of your work. For the ‘Story’ of the firm I would want to create a video of 2-5 minutes that captures the excitement of the _____________ and it’s tenants. The video would showcase the interesting work you’ve done as well as testimonials from current tenants.
What it would take: I would work closely with team at the ______________ to determine your vision and goals for the blog and website while working with my developer to make these visions a reality.
For the video segment, I would work closely with another contact to capture the culture and truly incredible and interesting work of the firm.
What the benefits are to you: Reading something is fine, but images are far more powerful. The video will establish an even deeper credibility with potential future tenants. Meanwhile, the blog will serve as a patform where your tenants can interact and establish a deeper connection.
2) A more dynamic ‘rentals’ page: I want to create a much more robust and dynamic rental pages that would be integrated into the blog. This would include professional looking video tours, slide-shows, and social media sharing capability utilizing geo-based location applications such as four square.
What it would take: Again, this would require working closely with a video specialist to create tours that truly capture the uniqueness and potential of your spaces. This page would be integrated into the blog for maximum exposure. The technical side would require working closely with my website developer to achieve proper layout and usability.
What the benefits are to you: When marketing such unique spaces, great videos, pictures and information is critical. Furthermore, showing ways in which the space can be fit-out or designed may provide potential tenants with ideas they haven’t thought of.
I have many other ideas about how to improve your online presence and user experience as well as ways you can create a community around your brand that I would love to share with you. In exchange for these things, I hope that you’d consider taking me on as an intern to help manage these projects. Such projects can be very time-consuming and getting the details just right require direct management.
I would love to help you out on future projects and learn what it takes to become an urban renewal developer. Let me know what you think, and I look forward to hearing from you.
Of course this email is very rough and I likely won’t send it off in its current form, but the point is to express the ways in which you can add immediate value to the company by showing that you’ve done your research and know how the company can be improved. Your ideas will likely be things they have never considered and at the very least they’ll be intrigued by your initiative.
What do you have to lose?