At the end of the year I posted 5 things I learned from the blog in 2014 and 5 goals for 2015. Now that we’re halfway through the year, I wanted to check back in and see how I was doing.
Create more Epic Content: I’ve done a lousy job at creating epic content, however it remains my goal to write more long-form content that solves very specific problems many people are encountering. I have a number of ideas, it just comes down to putting pen to paper and hashing out the details. Look for more epic content in the 2nd half of 2015 such as the ultimate guide to designing your commercial real estate website and the art of creating a compelling quarterly investor letter.
Add more Affiliate Partners: I enjoy exposing readers to great tools/sources that I’ve used and benefited from. I’m an affiliate partner of REFM and I’ve launched affiliate partnerships with the Bisnow Peter Linneman video series and Breaking into Wall Street. I recommend these sources because they’re useful, not because of the small commission I make if you decide to buy their product. I’ll be rolling out additional affiliate partnerships in 2015.
Read more Books: I’ve read/listened to a number of books, which provide deep dives into ideas and concepts and often spur creativity. Some of my recent favorites include Fooled by Randomness by Nassim Taleb and Where are the Customers Yachts by Fred Schwed. In my queue is Traction: A Startup Guide to Getting Customers.
What’s in store for the rest of 2015
I’m really excited to share what I have in store for the rest of the year. I’m going to stop treating the blog like a side project and more like a brand. There are a number of things I’ll be rolling out in the next few months aimed at providing a more consistent reader experience.
Blog Redesign: For the first time in a few years, I’ll be launching a new site design. The redesign will feature a revamped homepage and reorganization of the content with the reader experience and future growth in mind. One of the many challenges of the blog in its current form is organizing content in a way that readers can locate what’s relevant to them. I attempted to organize past content in the ‘Start Here’ page, but it’s gotten out of hand. I’ll be organizing all content into 3 distinct buckets:
- Starting and growing your real estate career
- Starting your own real estate investment firm
- Real estate technology/innovation
This structure will allow readers to easily discover the content relevant to him/her and navigate older posts. The launch is scheduled for early July.
Mailing List/Lead Magnet: One of my biggest regrets is not taking the mailing list seriously. With little effort, the mailing list has grown organically to 1,000+ subscribers. There’s no follow-up sequence and newsletters are sent sporadically. Starting with the redesign, I’ll be adding a lead magnet which will be an incentive to join the mailing list. New subscribers will be hit with a follow-up sequence of relevant emails over the first few weeks, then will receive the regular newsletter every 4-6 weeks.
Premium Products: Affiliate income isn’t the only way to monetize the blog. I’m working on creating a series of detailed guides that will solve specific problems many of my readers encounter. I’ll be rolling the first one out before the end of the year and have a host of others that will be created over time.
The blog redesign process has me reinvigorated and excited for what lies ahead. Here’s to a big second half of 2015!
What’s one thing you’d like to see more of in the second half of the year?