The 2015 Halfway Point – Goal Status and Future of ASotREG

Joe Stampone State of the Blog 6 Comments

I'm excited for what's in store for the 2nd half of 2015

I’m excited for the 2nd half of 2015

At the end of the year I posted 5 things I learned from the blog in 2014 and 5 goals for 2015. Now that we’re halfway through the year, I wanted to check back in and see how I was doing.

Create more Epic Content: I’ve done a lousy job at creating epic content, however it remains my goal to write more long-form content that solves very specific problems many people are encountering.  I have a number of ideas, it just comes down to putting pen to paper and hashing out the details. Look for more epic content in the 2nd half of 2015 such as the ultimate guide to designing your commercial real estate website and the art of creating a compelling quarterly investor letter.

Add more Affiliate Partners: I enjoy exposing readers to great tools/sources that I’ve used and benefited from. I’m an affiliate partner of REFM and I’ve launched affiliate partnerships with the Bisnow Peter Linneman video series and Breaking into Wall Street. I recommend these sources because they’re useful, not because of the small commission I make if you decide to buy their product. I’ll be rolling out additional affiliate partnerships in 2015.

Read more Books: I’ve read/listened to a number of books, which provide deep dives into ideas and concepts and often spur creativity. Some of my recent favorites include Fooled by Randomness by Nassim Taleb and Where are the Customers Yachts by Fred Schwed. In my queue is Traction: A Startup Guide to Getting Customers.

What’s in store for the rest of 2015

I’m really excited to share what I have in store for the rest of the year. I’m going to stop treating the blog like a side project and more like a brand. There are a number of things I’ll be rolling out in the next few months aimed at providing a more consistent reader experience.

Blog Redesign: For the first time in a few years, I’ll be launching a new site design. The redesign will feature a revamped homepage and reorganization of the content with the reader experience and future growth in mind. One of the many challenges of the blog in its current form is organizing content in a way that readers can locate what’s relevant to them. I attempted to organize past content in the ‘Start Here’ page, but it’s gotten out of hand. I’ll be organizing all content into 3 distinct buckets:

  1. Starting and growing your real estate career
  2. Starting your own real estate investment firm
  3. Real estate technology/innovation

This structure will allow readers to easily discover the content relevant to him/her and navigate older posts. The launch is scheduled for early July.

Mailing List/Lead Magnet: One of my biggest regrets is not taking the mailing list seriously. With little effort, the mailing list has grown organically to 1,000+ subscribers. There’s no follow-up sequence and newsletters are sent sporadically. Starting with the redesign, I’ll be adding a lead magnet which will be an incentive to join the mailing list. New subscribers will be hit with a follow-up sequence of relevant emails over the first few weeks, then will receive the regular newsletter every 4-6 weeks.

Premium Products: Affiliate income isn’t the only way to monetize the blog. I’m working on creating a series of detailed guides that will solve specific problems many of my readers encounter. I’ll be rolling the first one out before the end of the year and have a host of others that will be created over time.

The blog redesign process has me reinvigorated and excited for what lies ahead. Here’s to a big second half of 2015!

What’s one thing you’d like to see more of in the second half of the year?

  • Gregg Clunis

    Great post Joe! Looking forward to seeing what the updated website looks like 😉

  • Josh Siegel

    Joe, Looking forward to the blog redesign! I would like to see more user participation.

    Maybe ask more questions in blog post specifically directed at readers to facilitate more dialogue.

  • Thanks @greggclunis:disqus – I think it’s going to turn out great!

  • Thanks Josh. I’ll definitely be soliciting more reader feedback which will drive a lot of the content creation. I’m looking forward to seeing what people think of the redesign.

  • Mark Kennedy

    Joe, your full of it!!! “I’ve done a lousy job of creating epic content”????

    I laugh when my collegues come to me with one of those 50 best CRE sites and how great they are, blah blah. Sure, if you want to read about a rehashed information on the same subjects and a bunch of macro prognostications. Your site is far and away #1. When new guys/under grads come to me for advice to break into CRE I tell them, don’t waste your money on grad school, just do the following in this order:

    Subscribe and religiously study, not just browse but study, ASotREG- this is your playbook!!! Use it.

    Sign up for one of Bruce’s classes REFM and also create a REFM channel of free Youtube videos.

    Get Bruggerman Fisher 14th study chapters/Download Lecture notes MIT Opencourse RE Finance.

    Download a free copy of Argus & Step by Step & Calculation manual & J Lipseys Argus videos

    Study the MIT Opencourse subjects on RE finance

    Stay current via Globestreet/ASotREG/Listen to REIT CCs on Trepp (the market movers will actually tell you what they plan on doing, no need to guess).

    Understand and get engaged on social media, understand e-commerce/SEO/adword strategies.

    Get on Linkedin, reach out, contribute and leave info on how to connect on your page

    Find a way to bring value to others, preferably investors, buyers, owners etc.

    Make 50 calls and write 10 handwritten notes a day.

    Do not screen you calls and always respond to your emails within 48 hours

    Network, Network, Network – everybody knows everybody ala Kevin Bacon

  • @disqus_Bj6wkIr6qu:disqus amazing list! This is spot on. Would you be interested in putting this together into a guest post?

    With regards to “epic content” I’m referring to in-depth analysis which walks the reader step-by-step through some process. For example, I’m working on a post on dissecting components of our investment memo and quarterly reporting strategies.

    Thanks for the continues support, I really appreciate it!