I recently had the pleasure of interviewing Dr. Peter Linneman for a series the ULI Young Leaders Committee is doing. I don’t want to give away too much of the interview, but there was one response that I wanted to share with you.

I asked Dr. Linneman, how can young real estate professionals differentiate themselves in an incredibly competitive marketplace?

His response, “read everything. I’m not talking about Wikipedia. In the old days, one would not think you were educated because you had an encyclopedic knowledge as an adult. Read the economist, the WSJ, the Financial Times, and Trade Magazines (not just real estate). Reading in this sense has become a bit of a lost art among young people. If you find everything by Googling and Wikipedia, you don’t get breadth and you don’t get depth. What differentiates is someone who actually has breadth and depth of knowledge and understanding of what the issues are.

What you tend to have is a generation that is neither broad nor deep because they believe they can Google it and get it when they need it. There is something that every generation has that previous didn’t have, but everything comes with some cost. The current generation knows how to access information but they don’t know how to acquire or own information.”

I couldn’t agree more with this sentiment. Our generation, myself included, spends so much time reading short stories, Facebook posts, and tweets that we have a wide-array of knowledge, but little depth of understanding. This type of knowledge appears very shallow to the older generation.

What’s on your daily reading list?

See the full ASotREG Reading List here.