This post was inspired by a class that’s being taught at my Alma mater called Tufts.io. It’s a mentor-driven seminar taught be two Tufts seniors with the goal of equipping students to become entrepreneurs.
I love the concept of the course and it got me thinking: What should a real estate entrepreneurship class look like? I spoke with a few friends in the business and here’s what I came up with; (more…)
While my days are often filled with meetings, calls, and emails, I think it’s important to carve out an hour or so each day to stay atop the market. This is just as much a part of my job as is my daily responsibilities. It’s from these articles, interviews, and research that I get my inspiration and form my market opinions.
Readers often ask me how I stay on top of the market -here goes:
I’ve written many times before that real estate companies neither understand nor appreciate the value of branding. While generally speaking that remains true, I’ve been really impressed by what a few companies are doing with asset-level branding.
When I talk about a brand, I like to use Seth Godin’s definition – “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
With that in mind, here are a few of my favorite real estate brands: (more…)
I’m back from my two week European vacation and I have lots of great content lined up for the next few months. I’ve found that it’s extremely important for me to shut down the engines every once in a while, as challenging as that may be. I always return full of inspiration and enthusiasm.
I like to think that I’m pretty in-tuned to the various sources of real estate news/information that’s available online, however once in a while I discover a source that I didn’t know existed.
A well-respected colleague of mine recently introduced me to Value Hound, a site dedicated exclusively to opportunistic and value minded real estate syndicators. Don’t let the design fool you, the site is full of great content. (more…)
A few weeks ago I got to swing by the headquarters of Floored, a company that creates fully interactive models of real space. While there, I demo’d some of the new technology they’re working on including user-controlled virtual tours. I was blown away. As I sat in their Soho office, I was able to virtually navigate the top floor of the 1 World Trade Center in high-def quality. There’s no question that this is the future of real estate leasing and marketing (along with many other applications), and it’s not far from being mainstream.
I was so impressed with their work that asked Floored founder Dave Eisenberg if he’d be interested in doing an interview for the blog. (more…)