I spent much of this last weekend wandering around the streets of New York City. I walked aimlessly down the cobbled-stone streets of Tribeca, among the cast iron buildings of Soho, and through the tree-lined streets of the West Village. Inspired by TOWN Residential’s social media campaign #LookUpNY, I made a conscious effort to do just that. I left my iPhone behind and soaked in the skyline.
Although I’ve walked these streets a 100 times before, looking up made it feel like I was there for the first time. Most people, me included, are glued to their smart phones as they commute to work or run errands. Rarely do we appreciate the history and architecture that surrounds us each day.
Look Up New York is an awesome social media campaign celebrating New York City Architecture with the goal of educating and engaging New Yorkers in thoughtful and creative ways.
Each day for 90 days, Look Up New York tells the stories behind the city’s most notable buildings. Anyone can contribute to the campaign by posting photos to Twitter or Instagram with the hashtag #LookUpNY.
Visit the LookUpNY website to view submissions from Instagram and Twitter, see an interactive map of photos, and learn about the storied history of some of New York’s most fabled buildings.
When you’re out and about this week, I challenge you to #LookUpNY. Trust me, that posture changes everything.